TikTok is introducing a fresh option that enables them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the service disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread rollout. This development comes amid a rise in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising channels on a popular video site primarily display content made by AI. A significant portion of this material is considered “AI slop”, a label for substandard, factory-style content that is often illogical or surreal.
Our research shows that numerous viewers like content made with AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” commented a spokesperson.
AI on the Platform
The service shared that there are now 1.3 billion videos on its network labeled as artificially created. In total, more than 100 m videos are added to the platform daily, making clips made by AI a relatively small part of its total content library.
User Control Features
Viewers will be capable of limit or boost the volume of AI content they view by accessing the topic control feature in the platform and choosing “AI-generated content”. Other topics that currently be controlled under the tool cover news, fashion, cosmetics, and dance.
AI Disclosure Rules
Its rules oblige users to identify convincing artificially created content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the platform will henceforth add an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This step is aimed to help prevent users from attempting to evade the labeling process.
Educational Initiatives
The platform is additionally introducing a two million dollar educational fund for experts and organizations to produce educational content about responsible artificial intelligence. This program will support educational bodies dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, following debate over intentions to lay off a large number of safety staff in the UK. TikTok is set to cut 439 jobs in its trust and safety division in London, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official stated that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content before it gets reviewed by humans. TikTok reported a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to reliance on its machine learning processes.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
